September 30, 2009
S.C. Arts Commission awards SCP grant to increase audiences
Participation grant to be used for engaging young professionals.
COLUMBIA, S.C. – The South Carolina Philharmonic has been awarded a grant by the S.C. Arts Commission to allow the orchestra to increase audience participation among young professionals aged 23-39.
This award funds a three-year project aimed at diversifying the SCP’s audience – specifically targeting young professionals throughout the Midlands. The S.C. Arts Commission grant, which must be matched with local dollars, has helped the SCP leverage $20,000 from companies such as SCANA/SCE&G, Nelson Mullins Riley & Scarborough, BlueCross BlueShield of South Carolina and Colonial Life.
“Funding from the S.C. Arts Commission allows the SCP to undertake new initiatives that we hope will broaden our audience base. With ticket sales maintaining their high level from last season, this grant will let us use our momentum to reach a younger segment of our audience,” said SCP Executive Director Rhonda Hunsinger.
Local residents can see how the Arts Commission grant and local funds benefit the SCP by visiting www.SCPhilharmonic.com to preview the 2009/2010 “Morihiko 2.0” season, which includes six remaining concerts in the Masterworks Series and the exciting holiday concert “Jingle All the Way,” which brings 2009 Grammy Award winners Béla Fleck and The Flecktones to Columbia on Tuesday, Dec. 1 to play holiday favorites with and without the orchestra.
The South Carolina Arts Commission is the state agency charged with creating a thriving arts environment that benefits all South Carolinians, regardless of their location or circumstances. Created by the South Carolina General Assembly in 1967, the Arts Commission is working to increase public participation in the arts by providing services, grants and leadership initiatives in three areas: arts education, community arts development and artist development. Headquartered in Columbia, S.C., the Arts Commission is funded by the state of South Carolina and by the federal government through the National Endowment for the Arts. For more information, visit www.SouthCarolinaArts.com or call 803. 734.8696.
About the South Carolina Philharmonic:
An independent 501(c) (3) non-profit organization, the South Carolina Philharmonic has performed and promoted high-quality, professional symphonic music for 46 years, serving the community’s needs for cultural development and education, entertainment and tourism. The introduction of Music Director Morihiko Nakahara in 2008/2009 ushered in a New Era of Artistic Excellence that is allowing the orchestra to move forward and become the Midlands pre-eminent performing arts group.
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Jason Rapp, Communications Director
South Carolina Philharmonic
721 Lady Street, Suite B, Columbia SC 29201
(P) 803.771.7937 (F) 803.771.0268