October 02, 2008
Philharmonic debuts 'Where in the Midlands is Morihiko?'
COLUMBIA, S.C. – The South Carolina Philharmonic is launching its most ambitious and accessible public outreach program yet, thanks to a grant from the Pierrine & Hootie Johnson Fund.
“Where in the Midlands is Morihiko?” is a seven-recital series designed to increase exposure and audience base for the SCP during its 2008/2009 45th anniversary season that welcomes Morihiko Nakahara
as the orchestra’s fifth music director.
The Pierrine & Hootie Johnson Fund, through the Central Carolina Community Foundation, provided the funding for the CCCF’s $7,600 grant, which allows Nakahara and small ensembles of SCP musicians to go out into the community to perform free, one-hour public recitals in high-traffic places around the Midlands once during the week leading up to each 2008/2009 Master Series concert. Locations for the seven recitals were strategically selected to reach out to people who might be unfamiliar with the SCP and what it offers the community.
“This is a wonderful gift that will fund a hands-on season-long promotional effort in conjunction with the introduction of new Music Director Morihiko Nakahara,” said SCP Executive Director Rhonda Hunsinger.
“We are committed, through this effort, to increase our audience size by 15% in 2008/2009.”
Confirmed dates and locations for the autumn recitals are noon on Oct. 21 at the public plaza outside First Citizens Bank on Main Street in Columbia and Nov. 13 at Allen University. Dates will soon be announced for concerts taking place at Fort Jackson, the Richland County Public Library’s main branch, a Midlands Tech campus and the Flight Deck Plaza in Lexington.
The SCP’s web site, www.SCPhilharmonic.com, will have current information on “Where in the Midlands is Morihiko?” concerts when details are decided.
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Jason Rapp, Communications Director
South Carolina Philharmonic
721 Lady Street, Suite B, Columbia SC 29201
(P) 803.771.7937 (F) 803.771.0268